Exclusive: Bet365 launches legal action against ICE exhibitor Betio

Operator claims its intellectual property rights have been infringed by little-known Bulgarian provider

Bet365 has launched legal action against Betio, a sports betting provider which was exhibiting at ICE with products and branding that looked near identical to bet365’s. The Stoke-headquartered operator said it had been alerted by “numerous attendees” from the conference about the similarities, before investigating itself. Betio had its stand’s promotional screens turned off by…

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