Ex-YouTube comms lead joins Better Collective as VP of North American communications
Brandon Boone links up with affiliate heavyweight in brand portfolio-facing role after stints with Philadelphia Eagles, Facebook and Hulu
Better Collective has confirmed the appointment of Brandon Boone as the new VP of communications strategy and public relations of its North American business.
In his new role, Boone will lead all communications for the affiliate’s North American brand portfolio, including ActionNetwork, RotoGrinders, Canada Sports Betting and its latest acquisition, Playmaker HQ.
The new VP will be responsible for the development and implementation of a long-term communications strategy for Better Collective US, overseeing the affiliate’s expansion into new states and driving widespread recognition of the company’s sports and media business.
In addition to serving as a key strategic partner to Action Network CEO Patrick Keane, to whom he will report into, Boone will also work closely with other senior executives across the Better Collective business.
“Brandon brings an extensive and impressive track record of great experience, and we think he will be an exceptional leader for us,” Action Network CEO Keane said.
“He cares deeply about telling stories that drive impact. We are eager to bring his strategic, creative and collaborative approach to our team.”
Before joining Better Collective, Boone served as global head of consumer and entertainment communications for YouTube.
In that role, he oversaw the company’s communications strategy and execution across the creator economy, music and entertainment business units, helping position YouTube as the number one platform for content creators worldwide.
Previously, Boone served as SVP of communications and community affairs for the Philadelphia Eagles and has also overseen communications strategies surrounding Facebook’s Oculus VR, Nike, Hulu, Xbox and NASA.
Speaking about his new role, Boone suggested Better Collective was at a “pivotal moment” in its US-facing business strategy.
“I strongly believe in the company’s ability to leverage best-in-class data and insights to expand on what is already a thriving knowledge-based sports community in America,” said Boone.
“I could not be more excited to lead communications strategy to increase our brand recognition and add value to all of our North American media brands,” he added.