Ex-Infinileads owners launch two new gambling comparison sites
Group behind Spanish affiliate bought by Raketech for €4.5m in 2021 return to the sector to launch affiliate sites DailySpin and IppicaOnline as founders pledge a “commitment to authenticity”
The former owners of Spanish affiliate Infinileads have returned to the industry to launch two new gambling comparison sites, DailySpin and IppicaOnline.
The two sites will sit under the newly formed DailySpin SL brand and will be guided by an experienced group made up of Eric Stoop, Jan Verrecas, John Roos, Gustaf Linder and Niklas Lundström.
The quintet, who according to LinkedIn established DailySpin SL in November 2023, said they are looking to deliver a “new standard in the market” as they returned to the affiliate sector.
Both DailySpin and IppicaOnline will initially launch in Italy, with expansion to other regulated markets on the agenda.
Bosses said that by focusing on Italy to begin with, DailySpin SL can gain a solid foundation before venturing into new markets across the globe.
The DailySpin site includes casino comparison articles as well as options for users to play various slot games for free from a host of top suppliers.
Speaking on the launch of the sites, Stoop said: “We believe there’s a significant demand for a user-friendly comparison site that guides Italian players towards safe and enjoyable online gambling experiences.
“Our primary focus for DailySpin and IppicaOnline is to provide users with genuine and reliable information. By testing the platforms ourselves, we can offer accurate insights into the user experience, from making deposits and withdrawals to playing different games.”
It was a sentiment echoed by co-founder Verrecas, who added: “We believe this commitment to authenticity will set us apart in the market and help users make informed decisions about where to place their bets.”
The team behind DailySpin SL are all industry veterans who oversaw a sale worth €4.5m when Raketech purchased Infinileads in July 2021.
The deal represented a 3.8x EBITDA on Infinileads run-rate at the time and also included additional earn-out payments for the Slotjava parent company.
The earn-out was capped at €4m, with Raketech confirming it fully settled a €400,000 payment in October 2023.
At the time, Raketech said the deal would help the Malta-based affiliate take up positions in Spain and Italy as well as several Latam markets.
Raketech also noted that the purchase of Infinileads would lead to revenue from these markets would make up 5% of group total in Q4 2021.
DailySpin SL co-founder Lundström addressed the team’s previous work as he remarked: “With our strong background in this industry, we’re confident that DailySpin.com will become a go-to resource for many Italian players.
“We have seen firsthand what works and what doesn’t when it comes to online gambling platforms, and we are using this knowledge to create something truly unique.”