Evoke’s chief growth officer steps down from role
Industry veteran Jeffrey Haas announces his departure from the William Hill and 888 parent company just over a year after first taking up the job
Jeffrey Haas has announced that he has left evoke after 13 months in the role of chief growth officer at the London-listed operator.
The 51-year-old Canadian crypto evangelist and investor said in a post on LinkedIn it had been a “privilege” to work for evoke and “helping their turnaround get into gear”.
He joined the operator in January 2024 after a stint as board member with Danish supplier Omnigame ApS from November 2022 to January 2024.
Between August 2022 and 2023 he was employed as chief revenue officer for NFT marketplace AtomicHub.
Haas had previously spent almost seven years working at DraftKings, first as chief international officer where he spearheaded the launch of the company’s DFS product into international markets including the UK.
In May 2020, he was appointed senior vice-president of international strategy at the Boston-headquartered firm.
Hass’ industry experience also extended to a six-year spell at PokerStars from December 2006 to June 2013.
His roles at the company included managing director for PokerStars Live from January 2009 to December 2011, and director of strategy and business development for new platforms from January 2013 to June 2013.
As well as previously being president of the Asia Pacific Poker Tour, he also spent two years as group director for poker and US director at bwin from August 2013 to July 2015.
Haas currently sits on the board of London-based free-to-play supplier Low6, in addition to being a venture partner at investment firm Dreamcraft Ventures.
Writing on LinkedIn about his departure, Haas said: “It’s been a privilege working as chief growth officer with evoke during the last year, helping their turnaround get into gear. The results were evident in their Q4 numbers.
“I would like to thank my colleagues on ExCo [executive committee] for their unwavering support. I will be cheering you on from the sidelines as you continue creating value.”
Evoke CEO Per Widerström replied by saying “thanks for everything” and that he had “very much enjoyed working together”.
In January, evoke announced that it expects Q4 revenue to climb 13% year on year, along with adjusted EBITDA of £310m.
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.