EveryMatrix invests in start-up UK studio
Supplier bolsters investment portfolio to bring Jelly alongside Lady Luck Games in latest move
EveryMatrix has flexed its burgeoning investor muscles once again after pledging support to start-up studio Jelly.
UK-based Jelly launched in 2020 and is led by CEO David Newstead, formerly of Leander Games.
Alongside the investment, Jelly will join EveryMatrix’s gaming aggregation platform SlotMatrix to distribute its titles to a wider audience.
While the total remains undisclosed, EGR understands it is a six-figure sum that has been invested by EveryMatrix.
Jelly represents the second investment made by EveryMatrix within a year, after the company invested in and purchased a minority stake in Lady Luck Games in May 2021.
Ebbe Groes, EveryMatrix CEO, said: ““Investing in the gaming vertical is a strategic direction for EveryMatrix. [Jelly] already are live with several titles, and we’ve been impressed by the quality and creativity of their work.
“I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space,” he added.
Newstead commented: “I’m thrilled to have EveryMatrix as our partner; we’re now in a better position than ever to drive forward our studio expansion and product strategy.”