EveryMatrix gives up UK B2C licence as white-label business becomes “unsalvageable”
Malta-based company will continue to provide B2B software following UKGC licence review
EveryMatrix has given up its UK operating licence, claiming its white-label business had become “irreparably damaged” by its recent suspension.
The firm’s B2B software provision licence is unaffected by the decision, and the firm will continue to offer gambling software to the UK licensed operators.
“We fully respect UKGC’s decision of suspending our license and we acknowledge their wish for a substantially changed way of operating white label businesses in the future,” said Ebbe Groes, CEO of EveryMatrix.
“We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in UK, but this business has by now become unsalvageable.
“We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix’s leading role as a provider in the B2B space, in the UK and globally. This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this.”
Ebbe Groes
EveryMatrix’s licence was initially suspended on 5 September, with the UKGC flagging concerns about the company’s social responsibility protocols and level of interaction with customers.
EveryMatrix said initially it hoped to resume operations “shortly”, and subsequently partnered with compliance start-up beBettor to improve its affordability checks.
Websites affected by the closure include www.bookee.co.uk, www.pwrbet.com, www.fantasino.com, www.playfrank.com, www.sportingindex.com, www.westcasino.co.uk, www.dragonaraonline.com, www.jetbull.com, www.mrwin.com and www.casinomulti.com.