EveryMatrix closes Danish white labels
Malta provider says it will focus on pure B2B solutions in the market instead
EveryMatrix has closed its white label offerings in Denmark, saying it wants to focus on its B2B soluitions.
Several brands will be shut down including www.casinohouse.dk, www.777.dk, www.victoriamilan.dk and www.jetbull.dk.
The company will continue to provide platform and software solutions to Danish–licensed operators.
“Although EveryMatrix had a strong bond to its white label business which brought commercial success and ambitious operators on board, in the last years the overall direction of the company shifted towards providing B2B specialised software solutions,” the company said.
“EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction.”
The company last month announced plans to establish a new games studio out of the old GiG Games team.
EveryMatrix shut its white label businesses in the UK earlier this year, following pressure from the UK Gambling Commission.
Read EGR’s recent analysis on the future of the white label model here.