EveryMatrix acquires DeepCI for undisclosed fee
Supplier acquires data-driven betting and gaming affiliate optimisation service and will immediately integrate the team into its operations
EveryMatrix has acquired DeepCI for an undisclosed fee, with the service provider to be integrated into the supplier immediately.
RB Capital acted as sell-side advisers to DeepCI during the acquisition.
The DeepCI team will be integrated into EveryMatrix immediately, with co-founder Lewis Civin staying on as the firm’s CEO to manage the business as an independent entity within EveryMatrix.
It has also been revealed that three years since the data-driven provider was founded by Civin and longstanding affiliate marketing exec Riaan de Jager in 2020, the company has already achieved profitability.
DeepCI monitors thousands of igaming affiliate websites daily and provides insight to a number of different industry operators, including bet365, 888 and Betway.
Ebbe Groes, CEO, EveryMatrix, said: “DeepCI is a business we have admired for a long time, and we’re very pleased to now be able to welcome the team into the EveryMatrix Group.
“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product, PartnerMatrix.”
DeepCI CEO Civin added: “It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact to igaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.
“The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise and mutually beneficial technologies available within EveryMatrix,” Civin concluded.