Europe’s gambling revenue stoops 23% in 2020
Total market revenue plummets as coronavirus pandemic impacts EU-27 and UK markets
Europe’s total gambling revenue will drop 23% to €75.9bn (£69.2bn) by the end of 2020, according to the latest figures released by the European Gaming and Betting Association (EGBA) in partnership with H2 Gambling Capital.
Total market revenue of land-based and online operations covering EU-27 and UK markets dropped dramatically from €98.6bn gross gaming revenue in 2019.
Despite the overall drop, Europe’s online gambling revenue is set to increase by 7% annually from €24.5bn in 2019 to €26.3bn in 2020, accounting for 33.6% of Europe’s total gambling revenue by 2025.
In addition, mobile betting is projected to reach a majority share over desktop of 58.2% by 2025.
The biggest fall during the period came in the land-based sector, where revenue is expected to decrease by 33% from €74.1bn in 2019 to €49.6bn in 2020.
The EGBA has also released information on its members’ efforts in regards to safer gambling measures, including companies such as bet365, William Hill, Betsson Group, Entain and Kindred Group. The latest data shows 63% of customers used at least one safer gambling tool, an increase of 37% from 2019.
In April 2020, the EGBA launched its first code of conduct for the responsible advertising of online gambling across Europe which included standards applied across all media platforms and dedicated measures for social media advertising, with a focus on protecting minors.