European lottery monopolies establish JV to drive innovation
Danske Lotteri Spil, Française des Jeux, Norsk Tipping and Veikkaus pledge to develop shared liquidity lottery games under new company
The lottery monopolies from Denmark, France, Norway and Finland have established a joint venture to bolster innovation in online lottery and develop shared liquidity games.
A joint statement said the JV would allow the lotteries to address some of the common main challenges in the digital space and “foster open innovation”.
Danske Spil’s lottery arm, Française des Jeux, Norsk Tipping and Veikkaus have all pledged to share resources to tackle challenges in the online lottery space.
The new company, dubbed Lotteries Entertainment Innovation Alliance AS (LEIA), is registered in Norway and will be led by Norsk Tipping’s Morten Eriksen as CEO.
Norsk Tipping’s Morten Eriksen is appointed CEO of the JV
Eriksen has spent five years at the Norwegian monopoly as director of distribution where he was responsible for developing the company’s sales channels.
Olli Sarekoski, chairman of LEIA and CEO of Veikkaus, said: “The consumer behaviour in the lottery industry is changing rapidly which requires faster development and adaption from both the operators and suppliers.
“We are happy to announce this new joint venture and I believe we will be stronger together in the long term in delivering strong value propositions to each market,” Sarekoski added.