EuroLotto launches mobile and tablet-optimised sites
Cherry subsidiary launches re-designed sites which automatically optimise for individual devices
Cherry lottery subsidiary EuroLotto has launched mobile and tablet-optimised sites that customise depending on the device used to access them.
Cherry revamped the EuroLotto brand last year and the new mobile sites include a number of new features including a new âgame drawerâ function that stores a userâs favourite games for quick access.
EuroLotto has also simplified the ticket purchasing process for the Majestic Millions daily â¬25m lottery draw and added new Know Your Customer document verification techniques which allow customers to clear security by uploading a picture of ID documents.
Navigation around the sites has been overhauled while response times have also been improved, and casino content is to be provided by suppliers including NetEnt, Microgaming, Yggdrasil and Amaya Gaming.
Helen Taylor, head of EuroLotto.com, said the new sites were designed to meet the demands of on-the-go lottery players.
âLottery players all over Europe have been clamouring for the gaming industry to catch up with other sectors to offer bespoke mobile and tablet versions of their favourite games,â she added.