Euro 2016 marketing costs hit bet-at-home H1 profits

Operator reports double-digit revenue growth but a 75% increase in marketing spend sees EBITDA tumble 44%

Bet-at-home has reported a 44% year-on-year decline in H1 profits after double-digit revenue growth failed to offset a substantial rise in Euro 2016 marketing expenditure. EBITDA for the six months ended 30 June stood at €9m (£7.6m), down from €16m (£13.6m) in H1 2015, with marketing expenses soaring 75% year-on-year to €26.6m (£22.5m). The increase…

Bet-at-home | Euro 2016 | Marketing | Sports betting

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