Esports Technologies rebrands itself to EBET INC
Las Vegas-based firm rebrands to fit the company’s mission
Esports Technologies has rebranded itself to EBET INC to market itself better to Millennials and Gen Z.
As part of the change, EBET unveiled a new company logo and rebranded version of its website.
The firm has stated that the rebrand reiterates EBET’s commitment to esports enthusiasts and fans of all sports and casino games.
Over the last year, EBET has tried to establish itself as a major betting operator and technology provider. This saw the business acquire Aspire Global’s B2C arm, which included its in-house online casino and sportsbook portfolio.
The esports business subsequently gained access to regulated markets such as the UK, Ireland and Denmark.
EBET also targeted European growth last year as it opened a new Malta office, which stations most of the firm’s workforce.
Aaron Speach, CEO of EBET INC, said, “Our leadership team and I believe this is the right time to rebrand our company to reflect who we are and where we are going. This new brand and evolving positioning perfectly illustrate our growing ambition to serve the entire Millennial and Gen Z market.”