Eric Cantona to front William Hill’s new Premier League ad campaign

Former Manchester United and France striker Eric Cantona has become the official brand ambassador for William Hill’s new marketing and advertising campaign.

Cantona will lead the Who You Got? campaign ahead of the start of the new Premier League season, which begins 12 August.

The Frenchman will also lead the above the line (ATL) campaign as the operator implements what it considers a “more disruptive and distinctive marketing strategy”.

Cantona will be seen on advertising campaigns in both the UK and Ireland across online, digital and social mediums.

William Hill’s new campaign, which starts on 2 August, is part of the firm’s ‘Brotherhood’ brand position, which includes promoting football in both betting and non-betting scenarios.

The campaign will be soundtracked by Rudimental’s Feel the Love.

Alexis Zamboglou, William Hill UK and Ireland MD, said Cantona was the “perfect fit” for the campaign.

Zamboglou added: “The start of the new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.

“In order to meet this immense demand, we are making a real splash with our new football season campaign, ‘Who You Got?’, which will be headed by one of the footballing greats in Eric Cantona.

“When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation, Eric is the perfect fit to front our distinctive campaign,” he concluded.