Entain reports “exponential growth” in Women’s World Cup betting
Number of women betting on the sport continues to increase as tournament fever has gripped the sporting world
Entain has reported “exponential growth” in betting on the Women’s World Cup as the tournament nears its conclusion.
After collating data from its global operations, the FTSE 100 firm noted a record number of women are now betting on the tournament.
In the UK, Ladbrokes and Coral reported women placed 21% of total bets on England’s three group stage games.
Comparatively, this figure stood at 17% for last year’s Euros tournament and just 13% for the 2019 Women’s World Cup.
With the tournament taking place in Australia and New Zealand, Entain also reported strong growth in those regions.
Data from Entain’s new partner TAB NZ showed almost 15% of all bets on the tournament have been placed by women compared to 9% in 2019.
Additionally, TAB NZ has reported a 365% increase in the number of bets placed on this tournament. In Australia, there has been a near-200% increase.
In the US, BetMGM reported that it saw three times the amount of bets on the US team’s opening game against Vietnam compared to Leo Messi’s debut for Inter Miami.
The tournament concludes this Sunday as Spain face off against England.
Dominic Grounsell, Entain CCO, said: “This summer, we’re witnessing the biggest Women’s World Cup in history, and around the world there is a growing audience and appetite for women’s sports. The facts say it all.
“More of our customers are finding new ways to support their favourite teams – and that’s with a bet. This can only be brilliant for women’s sport.
“As this Women’s World Cup is proving, the interest from fans is there, which paves the way for women’s sport to gain bigger audiences, more media attention and more avenues for aspiring female athletes around the world to take up sports professionally,” he added.
Entain’s Women’s World Cup data follows its recent report on the ‘Wrexham Effect’ which has seen betting interest spike around clubs and sports featured in popular documentary series.