Entain promotes from within for director of commercial and product
Ex-Ladbrokes Coral head of gaming Craig Perry to oversee commercial and product for parent company in new role
Entain has promoted former Ladbrokes Coral head Craig Perry to become the London-listed firm’s new director of commercial and product.
Perry steps up having most recently served as Entain’s head of commercial and product for its UK brands.
Prior to the promotion, Perry spent eight years with Ladbrokes Coral across a series of senior roles.
He originally joined the firm in May 2012 as a poker and lottery product manager, before being appointed head of poker, bingo and lottery in March 2014 for Coral Interactive.
Perry then transitioned to head of poker, lottery and social gaming in December 2014 for Gala Coral.
In January 2016, he was appointed as head of Gala Bingo and casino gaming operations for Ladbrokes Coral, and in March 2017, in his final role with the brand, was named head of gaming operations.
Perry has also previously spent time with Mansion Group and Betclic in the early stages of his igaming career.
Elsewhere, Entain CEO Jette Nygaard-Andersen has said the operator has the chance to “change the direction of the sector itself” as she eyes a greater symbiosis of gambling, media and entertainment.
Nygaard-Andersen said Entain was in a position to engage with technological change and advancements beyond gambling, and to do so would elevate the firm above its competitors.