Entain eager to reawaken Ninja Casino brand in Swedish market

Outgoing CEO Shay Segev pledges to “monetise and bring back” the outlawed brand as part of £250m Enlabs takeover

Entain is confident of relaunching the Ninja Casino brand in the Swedish market once its £250m takeover of parent company Enlabs completes. Enlabs holds the rights to Ninja Casino after having acquired Global Gaming in October 2020 for £13.2m before being swallowed up by Entain as part of the FTSE 100 operator’s bolt-on M&A strategy.…

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