Dutch sports betting operator becomes latest IBIA integrity partner
711 joins the International Betting Integrity Association (IBIA) following the launch of its sports betting platform in the Netherlands
Dutch operator 711.BV has joined the International Betting Integrity Association (IBIA) as an integrity partner.
The firm joins more than 50 companies and 125 sports betting brands that have partnered with IBIA.
Within that stable, the IBIA represents 90% of the licensed sportsbooks in the Netherlands.
First launching in the Dutch market in April 2022 with its online casino product, 711 debuted its sportsbook brand in the country in July in partnership with Kambi.
All licensed sportsbooks in the country are legally required to associate with a sports betting integrity monitoring body of some description.
Gilles De Backer, 711 COO, said: “711 has been live in the Netherlands since April 2022 and has a strong casino product which is now being completed with a sportsbook from Kambi.
“We’re very pleased to finally welcome the sportsbook alongside our casino product on 711.nl. and to safeguard our sportsbook’s integrity by integrating it within IBIA’s global monitoring system.”
Khalid Ali, CEO of IBIA, added: “IBIA is thrilled that 711 has chosen IBIA as its integrity monitoring partner for its sportsbook in the Netherlands.
“The decision to join IBIA demonstrates the company’s desire to utilise the best integrity protection available for its sports betting product and further expands IBIA’s monitoring network in the Netherlands.
“IBIA looks forward to working closely with 711 and to protecting its business from corrupt betting activity,” he concluded.
Prior to 711, Bally’s was the most recent operator to partner with IBIA, doing so back in July.
IBIA’s Q2 report showed there were 90 suspicious betting alerts during the quarter, with esports betting accounting for 54% of them.
The organisation also worked with UEFA to oversee a Euro 2024 tournament, with zero suspicious betting activity reported.