Duelbits secures partnership with Aston Villa

Crypto-operator has put pen to paper on a sponsorship agreement with Premier League side Aston Villa.

The agreement will see Duelbits’ branding on pitch-side LED boards during domestic matches at Villa Park.

Duelbits, which launched in 2020 with the ambition of becoming a niche global brand, is currently available to UK players via a white-label agreement with TGP Europe.

Marco Pinnisi, CMO at Duelbits, said: “Whilst we are a young brand, we wanted to be associated with a historical club, creating a great mixture between heritage and a new generation sportsbook.

“We are extremely excited and honoured to support such a legendary club, and we are sure this great mixture will be particularly engaging for our users and Aston Villa fans.”

Nicola Ibbetson, CCO at Aston Villa, said: “We are pleased to welcome Duelbits to our family of partners. It was clear from our first conversations that their ambition is to challenge and to grow matches our own. We look forward to working together this season.”

The latest partnership follows Villa’s deal with Parimatch last season, similar to the one now inked with Duelbits.

Previous betting partners of the West Midlands club have included Unibet, 32Red and LT.

Villa also had W88 as its shirt sponsor for the 2019-20 season, which is now the front-of-shirt sponsor for Fulham.