DraftKings unveils subscription service to boost multi-leg odds
Operator launches DraftKings Sportsbook+, which will cost customers $20 per month in exchange for enhanced odds on accumulators
DraftKings has rolled out a new subscription service designed to provide users with boosted odds for bet builders (same game parlays) and accumulators, or parlays, in New York.
DraftKings Sportsbook+, which costs $20 (£16) a month, or $240 a year, will offer subscribers “Stepped Up Boost Tokens” for all same game and multi-leg parlays where individual legs have odds of at least -500, or 1.2 in decimal odds.
Subscribers will receive a 10% profit boost for two-leg parlays, before the boost grows as more legs are added to the bet.
The firm has outlined how the maximum stake allowed for such wagers will be capped at $25, while the largest boost on offer will be a profit increase of 100% for 11-leg accumulators.
As first reported by Sportico, DraftKings has rolled out the product in a limited capacity to “select customers” based in New York.
However, the operator did not confirm the specifics around which customers were eligible for a subscription, except they must be based in New York and have an account.
Customers will see a DraftKings Sportsbook+ tab on their profile should they be eligible to sign up to the service, with the operator also offering a free month for new users.
The terms and conditions read: “Only individuals who directly receive from DraftKings an offer to subscribe to the service are eligible to subscribe to the service.”
A DraftKings statement added: “The subscription service was designed to offer our customers an enhanced fan experience, creating more excitement and value to our extensive parlay offering.”
Last year, DraftKings CEO Jason Robins outlined the company’s plans to “increase our parlay mix”, as well as improve the average number of parlay legs.
“Certainly, we feel like there’s a ton of room to increase our parlay mix and increase our average leg count still,” Robins noted during DraftKings’ Q2 2024 call. “So, [the] team is very focused on that.”
Since December 2023, the operator has offered its Progressive Parlays, which means a bet can still pay out even if some legs miss.
The response to this latest development has been largely negative, with one X user claiming the new subscription service is “unethical”, arguing it is “baiting bettors into the least likely bets to hit”.
Another noted: “This makes zero sense to me, only if I’m betting huge units every time do I see any benefit.”
In contrast, one user argued the new product was “actually a pretty smart move by DK from a business perspective”.
The latest product rollout is not the first time DraftKings has raised eyebrows in recent months.
In August, the firm announced plans to implement a “gaming tax surcharge” from 2025 in four US states with tax rates above 20%: New York, Illinois, Pennsylvania and Vermont.
The news sparked notable backlash from customers, significant enough for DraftKings to confirm it would scrap the idea two weeks later, citing user feedback as the main reason behind the U-turn.
A statement posted on DraftKings News’ X account read: “We always listen to our customers and after hearing their feedback we have decided not to move forward with the gaming tax surcharge.
“We are always committed to delivering the best value in the industry to our loyal customers.”
DraftKings shares are up 3% in pre-market trading to $37.45.