DraftKings to produce 70 hours of Super Bowl coverage direct from Radio Row
Boston-based giant to produce audio-visual content as Super Bowl media descends on Phoenix
DraftKings will be making its presence felt in Phoenix, Arizona, by broadcasting 70 hours of coverage direct from Radio Row in the build up to Super Bowl LVII.
The operator’s multitude of sports shows will be present from 6 February and all production will be done in-person from the famed media walk that accompanies every Super Bowl.
The audio-visual programming will feature the likes of Golic and Smetty, The Russ Tucker Football Podcast, The Lombardi Line, The Sweat, Follow The Money, VSiN Final Countdown, VSiN Primetime and The GM Shuffle.
Currently, Golic and Smetty, The Ross Tucker Podcast, GoJo and The GM Shuffle are available across DraftKings’ audio network and other podcast platform providers, with VSiN, the leading sports betting radio network in the US also providing exclusive content for the brand.
Stacie McCollum, VP of content at DraftKings, said: “We’re excited to bring together this team of talented individuals to cover what has historically been the most bet [on] game of the year at our company.
“The on-site opportunity will allow DraftKings and VSiN talent to deliver real-time insights and enhanced content featuring celebrities and athletes as the media, entertainment and sports worlds collide in Phoenix for the big game.”
Coverage will continue throughout the week, culminating in 13 hours of coverage on Super Bowl Sunday through VSiN.com while in-play experts will do a live videocast during the entirety of the match.
The evening will end with a post-game analysis show highlighting winners both on and off the field.
Brian Musburger, founder and CEO of VSiN, added: “VSiN has distinguished itself as a leading voice in the sports betting space, in part, by staying at the centre of the sports betting action.
“Super Bowl LVII is the first to be played in a legal sports betting state and we’re thrilled to drop some of the industry’s leading sports betting experts right into the action to help new and experienced bettors alike prepare for one of the biggest days on the sports betting calendar.”