DraftKings strives for stickier users with in-house social media functionality

US betting heavyweight launches DraftKings Social following customer requests but has no desire to become “Facebook of betting”

DraftKings will soon launch enhanced social functionality across its app and product portfolio. The proprietary development will provide similar functionality to Facebook in that it will allow users to comment on the bet-slips of others and connect with friends who may be using the app. In addition, the software includes push notifications from other users…

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