DraftKings inks betting and fantasy partnership with XFL
US brand becomes the official DFS partner of the relaunched football league
DraftKings has been confirmed as the official betting and DFS partner of the returning XFL football league in a deal that will enable users to place bets and draft daily fantasy line-ups from the eight-team league.
The firm will also integrate XFL branding and player imagery into its apps and offer specific XFL promotions.
Ezra Kucharz, chief business officer at DraftKings, said: “The XFL is an innovative, fan-first league and DraftKings shares a mutual commitment to delivering a top-notch gaming experience to sports fans across the board.
“We are confident that through this collaborative partnership, our highly engaged customer base will enjoy betting on the XFL and playing in XFL Daily Fantasy Sports contests,” he added.
Jeffrey Pollack, president and COO of XFL, said: “We want what our fans want, and millions of football fans have made fantasy and legal wagering an essential part of their football experience.
“DraftKings is a leader in this space and shares our commitment to giving fans more ways to connect to the game we all love [so] this partnership is another great way to broaden our reach and introduce our new league.”
ESPN and ABC will display integrated odds during XFL game broadcasts.