DeepCI rebrands to PartnerMatrix Intelligence following 2023 acquisition
New brand to offer “all-in-one” affiliate management and data tracking to operators and affiliates
DeepCI has rebranded to PartnerMatrix Intelligence, offering an “all-in-one” affiliate management and data tracking brand under the PartnerMatrix banner.
PartnerMatrix Intelligence will be integrated within PartnerMatrix and will provide affiliates and operators with advanced data tracking and analysis, as well as affiliate and agent management systems.
It will offer firms a “unique suite of software solutions and services” and is adaptable for multiple regions and markets, according to the supplier.
Last year, PartnerMatrix saw traffic increase by more than 135% year on year and helped connect 170,000 affiliates to brand partners. Total revenue also increased 175% in 2023, compared to the previous year.
As part of the rebrand, DeepCI co-founder Lewis Civin will become chief product officer of PartnerMatrix and will work alongside PartnerMatrix CEO Vahe Khalatyan, who was promoted to the role in February 2023 when he replaced co-founder Levon Nikoghosyan.
On the rebrand, Khalatyan commented: “The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.
“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Civin added that the firm had established itself as a “must-have” tool for affiliate managers.
He said: “Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why’, pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors [FTDs].
“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”
DeepCI was bought by EveryMatrix a year ago for an undisclosed fee, having monitored igaming affiliate websites and provided insight to operators including bet365 and Betway.