Danish channelisation rate up 125% since regulation a decade ago
The regulator notes that channelisation rates and average gambling spend has steadily increased since market liberalisation in 2012
The Danish Gambling Authority (DGA) has revealed that channelisation rates increased by 125% since the market opened to operators a decade ago.
The statistics released by the regulator show that prior to the liberalisation of the market, around 40% of gambling occurred on regulated websites in 2011, increasing to over 90% in 2021.
This figure puts Denmark in the top five European countries with the highest channelisation rates. The Nordic nation sits behind the UK, Czech Republic, Italy and Romania.
Annual average spending has also gone up by 12.2%, from DKK1,832 in 2012 to DKK2,056 in 2021.
The average peaked in 2018 when the average spend was DKK 2,181, but the decline since can be attributed to the Covid-19 pandemic.
The DGA found that over the decade, the total gambling market increased from DKK9bn to DKK10.3bn, a rise of just over 7%.
The annual average amount spent at non-regulated operators has continued to decline since 2012, with the last couple of years plateauing to an average of DKK151 spent.
The number of licences approved by the regulator has fluctuated since the opening of the market; it started off at 60 in 2012 and is currently at 57, peaking in 2019 with 69 licences awarded by the DGA for both online casino and betting.
Anders Dorph, director of the DGA, said: “At the Gambling Authority, we are very happy that Danes prefer gambling sites with a Danish licence. It is providers that we supervise and we check whether they comply with the applicable legislation.
“We are proud that Denmark is one of the countries with the highest proportion of online games with licensed providers. In Europe, we have been surpassed by only a few countries,” he added.
Dorph recently spoke to EGR, all around the anniversary of the opening of the market in 2012.