Dafabet inks two-year front-of-shirt deal with Bournemouth
Club aiming to maximise revenue after promotion to the Premier League last season
Dafabet has signed a two-year deal with Premier League side AFC Bournemouth to become the club’s front-of-shirt sponsor.
The mutually beneficial deal has been described by the newly promoted side as “an important part” of “maximising revenue in the Premier League”.
As part of Dafabet’s corporate social responsibility, the Philippines-based firm will make a financial donation to Bournemouth’s Community Sports Trust.
Bournemouth’s commercial director Rob Mitchell said: “Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club.
“The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion.”
John Cruces, head of sponsorships at Dafabet, added: “We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It’s no surprise to anyone, it’s the most watched league in football – so being on the front of the shirt gives us excellent branding worldwide.
“As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.”
The announcement was made as 20,000 Everton fans signed a petition against the club’s new shirt sponsor, Stake.com.
Last year, Norwich City, which Dafabet has also sponsored in the past, removed controversial sponsor BK8 after fan backlash against the Asian betting operator. The Canary’s sponsor last season was local car manufacturer, Lotus.
Philippines-based Dafabet has a number of club sponsorships under its belt having previously worked with, among others, Everton, West Brom, Aston Villa, Celtic and Fulham.
The operator has also, historically, sponsored snooker and cricket.
AFC Bournemouth have confirmed that they will be selling replica shirts both with and without the sponsor on the front this coming season.