Dafabet delves into cricket with two new sponsorship deals
Operator to be afforded front-of-shirt sponsorship for Sussex across T20 Blast and Royal London Cup competitions
Dafabet has signed a major sponsorship agreement with English cricket club Sussex across multiple formats.
The Nairobi-headquartered firm has become the club’s official betting partner and will see its logo adorned on the club’s T20 and One-Day shirts for the 2020 and 2021 seasons.
John Cruces, Dafabet head of sponsorship, said: “With cricket becoming our biggest growing international sport, we saw it as a key sport to further our sponsorship portfolio. The T20 format was our aim being so popular around the world.
“We are very proud to become a major sponsor of Sussex and have our name on the shirt for both the T20 and the One-Day matches,” he added.
Welcome on board, @Dafabet!
Sussex Cricket are delighted to announce Dafabet as the club’s newest major sponsor and official betting partner:
— Sussex Cricket (@SussexCCC) July 15, 2020
Sussex chief exec Rob Andrew said the deal would “sustain the financial future of the club”.
Andrew continued: “We are thrilled to have agreed a new major partnership with Dafabet, a company who have a wealth of knowledge and experience within the sporting world.”
Dafabet has also secured a three-year sponsorship agreement with Durham cricket club, however only for the T20 format.
The operator will be afforded back-of-shirt branding during Durham’s T20 Blast campaign, as well as becoming the official betting partner of the North East outfit.
We are delighted to welcome @Dafabet as the club's new back of shirt sponsor & principal betting partner in a new three year deal.#ForTheNorth pic.twitter.com/yC0a1IY9GT
— Durham Cricket (@DurhamCricket) July 15, 2020
Speaking on the new partnership with Durham, Cruces said: “We’re very proud to partner up with Durham, a club steeped in tradition with players known across the globe.”
Durham sales director Tom Seymour added: “We’re delighted to have agreed a deal with Dafabet to have their logo on the back of our new T20 playing shirt and for them to become our principal betting partner.”