Crystal Palace announce Kaiyun Sports as sleeve sponsor
South London club to have the Asian-facing bookmaker as its official sleeve partner for 2023-24 season
Crystal Palace has announced that Kaiyun Sports will be its new sleeve sponsor for the next season.
Kaiyun Sports is one of the biggest online sports betting operators in Asia and boasts several partnership deals across a number of top clubs in Spain and Italy, including Real Madrid and Inter Milan.
Crystal Palace is the operator’s second foray into sleeve sponsorships in the Premier League following a deal with UEFA Europa Conference League-bound Aston Villa for the 2022-23 season.
Barry Webber, chief commercial officer at Crystal Palace, said: “As Asia’s largest digital sports platform, Kaiyun has a strong and consistent reputation for delivering sports and entertainment options for users.
“We are looking forward to working together with Kaiyun Sports to create a safe and enjoyable experience for fans.”
Brian Howard, chief marketing officer of Kaiyun Sports, commented: “The collaboration with Crystal Palace Football Club is an important milestone for us to step onto the global stage.
“Crystal Palace Football Club has a rich history and a growing worldwide supporter base. We believe that this partnership will bring great complementary benefits for both sides.
“We will continue to innovate, bringing more diverse and exciting sports entertainment experiences to sports enthusiasts around the globe,” Howard concluded.