Corfai Capital brokers affiliate acquisition as Game Lounge buys Meneer Casino
Acquired affiliate uses Corfai Capital as sell-side advisors, with specialist M&A advisory firm also confirming the arrival of Fintan Costello in the role of partner
Game Lounge has announced the acquisition of Two Kings Consultants BV, parent company of Dutch affiliate Meneer Casino, after Corfai Capital assisted with negotiations.
Founded in June 2014, Meneer Casino keeps Dutch players in search of online casino reviews and experiences informed, in turn allowing bettors to make safer choices within the Netherlands’ regulated market.
Meanwhile, the move marks another high-profile affiliate acquisition transaction for M&A advisory firm Corfai, that also oversaw Better Collective’s €42m (£36m) purchase of AceOdds in May.
Ben Robinson, the specialist M&A advisory firm’s managing partner, issued his assessment of the acquisition.
He said: “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the igaming affiliate sector.”
Martin van Geest, founder and CEO of Meneer Casino, shared the sentiment, adding: “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino.
“At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter.
“We’re confident Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
The acquisition also bolsters Game Lounge’s presence in the Dutch igaming sector, which continues to grow three years on from regulation, as well as strengthening the company’s status within the global affiliate landscape.
In addition to confirming its status as the sell-side advisor to Meneer Casino, Corfai also announced the arrival of Fintan Costello as partner.
Costello has been recruited with a view to supporting Corfai’s growing list of igaming and sportsbook partners.
Well-versed in the igaming affiliate landscape, fintech and financial trading, Costello was once global head of marketing at Saxo Bank and, among other roles, chairman of Finder Media BV, which was acquired by Gambling.com Group under his lead.
On his arrival, Costello said: “Joining Corfai Capital at this exciting stage allows me to bring my passion for strategy, digital transformation and growth to a team dedicated to elevating its focus on value-drive deals across our industry.
“I look forward to leveraging my experience to help Ben and the team at Corfai expand their reach and continue setting the standard for clients across the igaming market.”
Managing partner Robinson issued a positive assessment of what Costello will bring to Corfai, adding: “Our role in the Meneer Casino acquisition exemplifies Corfai Capital’s mission to foster strategic partnerships and generate long-term value for our clients.
“With Fintan joining the team, we are exceptionally well-positioned to expand our capabilities and support clients through transformative deals.”
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