Marketing

Coral launches six-part Danny McBride TV ad campaign

Sports Rodstein character returns to front the operator’s new marketing series as GVC sports betting ads look set to continue

Coral has unveiled a new 2019-20 TV marketing campaign fronted by Hollywood comedian Danny McBride, despite GVC’s recent call to end sports betting advertising. McBride, first recruited by Coral for the operator’s 2018 World Cup campaign, returns to screens as Sports Rodstein for a six-part project which begins on 18 May. The new campaign was…

Coral | GVC Holdings | Ladbrokes Coral | Marketing | Regulation | TV Advert

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