Coral launches new advertising campaign ahead of Cheltenham Festival
Entain-owned operator to promote horseracing and gaming offerings via two TV spots and extensive out-of-home campaign during the four-day meet
Coral has launched a new advertising campaign, ‘We’re Here For It’, with the Entain-owned brand debuting two TV ads for horseracing and online casino.
The campaign, which is the first to launch in partnership with Wonderhood Studios since the agency was named Coral’s partner in September, arrives weeks before the Cheltenham Festival on 12 March.
Coral said the campaign “champions all the different types of racing, sports and gaming fans”.
The first of the two TV ads is a 30-second spot filmed at Newbury Racecourse aimed at demonstrating the diverse demographic of horseracing fans.
The clip homes in on a race before revealing it’s not regular jockeys competing but instead a collection of racing fans, including a “glorious gran” and a stag do.
The second ad focuses on Coral’s gaming offering. It takes place in a Chinese takeaway with a player participating in the operator’s free-to-play games while waiting for their food.
The clip showcases the firm’s rewards grabber and Coral coins offerings.
The ads will run on TV, on-demand services and radio, and will be further promoted during the Cheltenham Festival via out-of-home media, print and broadcasting marketing.
Coral is also set to host a branded takeover of the Cheltenham Spa rail station during the festival as part of its latest marketing push.
The ads were directed by Object & Animal’s Keith McCarthy, who has previously worked with the likes of BT, Google and Subaru.
Jeremy Hemmings, Entain interim chief marketing officer, said: “Coral is a brand with an incredible heritage and with legions of fans.
“Our new ‘We’re Here For It’ campaign platform is in recognition of this strong customer relationship and serves as a reiteration of our rock-solid market position.
“This first work in the new campaign represents a gear change for the brand as we project a richer, more entertaining personality, establishing a distinctive new territory within the category,” he added.
Guy Hobbs, Wonderhood joint executive creative director, commented: “While the category often lacks authenticity, we set out to celebrate the real racing and gaming lovers of the UK. So, to all the fans out there, whether you’re an armchair expert or a stag do legend, we hope you see yourselves in the work.”