Coral continues content-led pivot with new ITV sports documentary
Against The Odds will showcase UK sports stars who have overcome personal adversity to reach the top across racing, darts, football and rugby
British bookmaker Coral has funded a new sporting documentary series called Against The Odds to be broadcast on ITV this autumn.
Coral has said the 10-part programme will deliver a unique insight into some of the most inspiring stories from some of the biggest names in UK sport.
The first episode will air on 19 October starring UK flat jockey Hollie Doyle. She will tell the story of her remarkable rise to the top of UK horseracing.
The athletes featured throughout the series are individuals who have overcome personal adversity or taken an unconventional route to the top of their respective professions.
Future episodes will include jockeys Guy Disney and Johnny Murtagh, plus a special programme ahead of the Cheltenham festival on the legendary grey racehorse, Desert Orchid.
Darts World Champion Gerwyn Price will also feature, with further names to be announced in future.
Each episode will be presented by leading members of ITV Sport’s presenting team, including Gabriel Clarke, Mark Pougatch, Ed Chamberlain, Francesca Cumani and Oli Bell, while each show will coincide with major sporting events, including The Ashes, the FA Cup, the Six Nations and the Cheltenham Festival.
As part of the partnership, Entain-owned Coral will receive a full activation package.
This will include additional behind-the-scenes footage on Coral platforms, in-store promotions and branding, as well as talent-signed merchandise for competitions.
Coral head of brand marketing Chris Brocklehurst said: “The history of sport is full of teams and individuals battling adversity and beating the odds. This new ITV series will tell the stories behind the sporting triumphs of many familiar names.
“From trailblazing flat jockey Hollie Doyle to Guy Disney’s inspiring and remarkable story, we’re sure that the nation will have their favourites.
“This is a brand-new format for Coral and it brilliantly captures some of the most compelling and exciting stories in sport and cements Coral’s position as a leader in sport,” he added.
The series will run from October 2021 to July 2022 on ITV, ITV4 and ITV Hub.