Coral adds Wonderhood Studios as lead creative agency
Entain brand links up with London-based firm with experience of working with Nike, LiveScore and Three
Coral has appointed Wonderhood Studios as its lead creative agency in the UK.
Following an extensive pitch period, Wonderhood Studios has been selected to take on all above-the-line brand marketing for the Entain brand.
The agency will work in collaboration with Entain’s internal creative teams and the firm’s media planning and buying agency, the7stars.
The pitch process began in June and was run by Entain’s UK digital marketing division, which was overseen by interim chief marketing officer Jeremy Hemmings.
Wonderhood Studios was established in 2018 and is based in London.
The firm has worked with the likes of Nike, Starling Bank, Three and LiveScore Group on various campaigns.
Hemmings said: “We want to thank all of those involved in what has been an intensive pitch process.
“We were blown away by the level of quality, the powerful insights and huge commitment demonstrated by both Wonderhood and [others].
“It was the depth of Wonderhood’s evolutionary thinking and understanding of the unique space that Coral occupies in racing that makes them a great fit. We’re looking forward to a creative and fun journey with Alex and his team,” he added.
Alex Best, Wonderhood Studios CEO, said: “From the chemistry meeting, we knew straight away that we wanted to work with Coral.
“They are a brilliant, smart client with huge creative ambition. We’re incredibly proud of the work we presented – it’s fun, fame-driving and truly distinctive for the category. We’re chomping at the bit to get going.”