ComeOn!'s latest ad campaign stars Golden Globe winner Jeremy Piven
The Malta-based company has called upon the Entourage star to promote ComeOn! sportsbook, with Piven dubbed a "perfect match" with the firm
ComeOn! has secured the services of three-time Emmy Award winning actor Jeremy Piven for its latest marketing campaign.
The brand, owned by ComeOn Group, released a 30-second clip aimed at their Swedish market that was produced by Good Enough Media and featured Piven in a “strategic step towards establishing ComeOn! as a preferred sports betting operator”.
The Entourage star and Golden Globe Award winner can be seen lounging poolside, against a spectacular hillside vista, in one of several creative outtakes, with Piven telling viewers that despite his reputation as a “hot head”, he is actually as “cool as a cucumber”.
However, seconds later a man hands him a phone and informs Piven that Swedish football club Hammerby has just scored. The screen of phone shows the ComeOn! app and a 1-0 scoreline.
Piven then leaps from his seat, shrieking “yes, that’s what I’m talking about!” and screaming “come on!”, before reseating himself and delivering the deadpan punchline “I freaking love Switzerland.”
The campaign’s tagline ‘winning is everything’ is emblazoned on screen, alluding to Piven not knowing what nation Hammerby are from, but ultimately that being irrelevant because what matters to him is that his bet, placed on the ComeOn! app, looks set to pay off.
Efi Peleg, chief marketing officer at ComeOn Group, heaped praise on the campaign and remarked: “We are really excited to work with Jeremy Piven, who is the perfect match in delivering the story we want to share.
“We are confident our target audience will like the ad and all the exciting new additions to our product proposition.”
ComeOn Group has invested significantly in its own sports betting app and trading capability following its launch last August.
Months on, the company is overseeing a number of additions to ensure its players have more sports markets to bet on as well as more personalisation features to enhance the user experience.
ComeOn!’s app also features a new odds-based game called MILLEN, in which players can win SEK1m (£75,400) if they get nine betting predictions correct.