Strategy

ComeOn undergoes corporate rebrand to allay “external confusion”

Online operator launches ComeOn Group brand identity following multi-million-pound takeover

Swedish-headquartered operator ComeOn has changed its name to ComeOn Group to clear up uncertainty over the parent company and the consumer brand. The change has been made in an effort to clarify the company set-up and strategy as there has previously been “external confusion” over the ownership of its Cherry Casino brand. “With one of…

ComeOn | ComeOn Group | Lahcene Merzoug | Strategy | Sweden

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