Strategy

ComeOn to depart “highly competitive” UK market

CEO Lahcene Merzoug points to operational uncertainty from large fines and declining symbolic value of UK licence

ComeOn has withdrawn from the UK market, citing the “highly competitive” nature of the sector and the declining “symbolic value” of a UK licence. The Malta-based firm has held a UK licence since 2014 for brands like ComeOn, MobileBet and Get Lucky, with the firm still advertising on sites like Oddschecker as recently as this…

ComeOn | Lahcene Merzoug | Strategy | Uk Market

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