ComeOn launches machine learning responsible gambling tool

Cherry subsidiary to use “motivational interviewing” to encourage safer gambling among players

ComeOn has launched a new machine learning responsible gambling tool to help it detect and protect  problem gamblers. The tool, developed in partnership with data science company Neccton, uses player tracking software to detect risk patterns and changes in player behaviour, highlighting problem gambling indicators. ComeOn said any players identified as being at risk will…

Cherry Group | ComeOn | Machine learning | Responsible gambling | Technology