ComeOn launches “guest” registration process
New process operates Trustly’s Pay N Play solution which integrates Sweden’s BankID identification system
Cherry subsidiary ComeOn has unveiled a temporary “guest” registration option for customers using payment provider Trustly’s Pay N Play registration system.
Users can avoid the lengthy registration processes by logging into the ComeOn site or app as a guest and being able to withdraw their winning in five minutes.
The concept uses Sweden’s digital BankID identification software to collect customers’ details.
Tomas Johansson, Interim CEO of ComeOn, said: “We see that different types of customers want different things.
“Some prefer the membership option where they get a great customised experience, while others value speed and ease of use.
“It feels great to be able to cater for everyone’s preference, and guest play is a great complement to ComeOn’s already popular membership option,” Johansson said.
Cherry’s latest casino brand, Snabbare, also uses the Pay N Play solution and was launched in the Swedish market in May, and
Mr Green has also launched a similar “express registration” system in partnership with its payments provider Entercash.