ComeOn Group links up with NowBetNow to offer personalised content
More than 5,000 betting segments will now be offered to the operator’s customers on a daily basis
ComeOn Group has announced a new partnership with NowBetNow, a London-based start-up which provides automated and personalised betting content.
NowBetNow’s products are available and live for all of ComeOn Group’s brand portfolio, which delivers straight to the betslip content across apps, web pages, social media and email.
Automated sports betting accumulators and live trending bets are part of the services that are offered by NowBetNow’s content platform, displayed across social media and CRM channels.
More than 5,000 personalised betting segments will be automatically generated by the firm for ComeOn Group’s customers every day.
The NowBetNow team comprises of the same group of people who created Oddschecker. They boast more than 20 years’ experience in the gaming market and are led by founder Stewart Vassie and CTO Lee Pickrell.
Juergen Reutter, CEO at ComeOn Group, said: “We are really excited about our new partnership with NowBetNow and the upside it will bring to our business.
“Personalisation is a key part of our strategy to drive user engagement to the next level and NowBetNow is bringing us closer to providing the right content at the right time, for the right customer in an automated and real time fashion,” he added.