ComeOn Group launches third brand in Denmark
Casinostuen joins ComeOn! and GetLucky in the market, with a focus on delivering a “welcoming and entertaining space” for users
ComeOn Group has launched its new online casino-first platform Casinostuen in Denmark to take its total number of brands in the market to three.
Casinostuen will be powered by ComeOn Group’s in-house casino and sportsbook platform, with the operator stating its USP will be a “welcoming and entertaining space” for players.
The brand joins the existing ComeOn! and GetLucky brands in the Nordic country.
Under ComeOn Group’s existing Danish licence, both ComeOn! and GetLucky have.dk and dotcom domains. Casinostuen will run solely on a .dk domain.
As per the company’s corporate site, Casinostuen sits alongside Sunmaker, a Germany-facing brand, as one of the business’ local heroes.
Other categories of brands include global sites, such as flagship title ComeOn!, and multiple Swedish pay and play platforms.
The operator stated the brand will feature the usual features found on its other sites, including games from its in-house studio and the casino streaming platform WeSpin.
Casinostuen’s launch comes in tandem with a new cartoon brand ambassador for the sites in the shape of Elmer the Squirrel.
ComeOn Group said: “Elmer embodies the fun, cosy, and engaging atmosphere that Casinostuen aims to deliver to its players.
“His playful spirit reflects the brand’s commitment to an immersive, enjoyable and safe gaming experience.”
Efi Peleg, ComeOn Group chief commercial officer, said: “We are thrilled to introduce Casinostuen to the Danish market.
“Our goal is to create a gaming experience that feels safe, exciting and welcoming, and with our diverse product offering and the introduction of Elmer, we believe Casinostuen will quickly become a favourite among Danish players.”
In other ComeOn Group news, the business launched its Jeremy Piven-led ads in Denmark in February following an initial successful debut across Sweden.