ComeOn Group confirms new supplier to add virtual sports to its portfolio
Malta-headquartered firm has announced its partnership with Highlight Games, the supplier behind SOCCERBET, as the operator looks to expand into virtual sports for the first time
ComeOn Group has penned a new partnership deal with innovative games supplier Highlight Games, EGR can reveal.
The collaboration represents ComeOn Group’s first venture into the world of virtual sports, as the firm looks to cater to the ever-evolving preferences of its audience.
It is a partnership that is expected to bolster the operator’s sportsbook offerings, particularly with the integration of SOCCERBET, a virtual sports product that features some of football’s most high-profile leagues including La Liga, Ligue 1 and Serie A.
SOCCERBET is Highlight’s flagship game, as well as being the top-selling product in Europe’s largest virtual sports market.
The partnership means ComeOn Group will soon boast ATP tennis and MotoGP games across multiple markets.
By implementing virtual sports into ComeOn Group’s proprietary sportsbook platform, the operator has taken its next step to enhance the experience on offer.
Juergen Reutter, ComeOn Group CEO, talked up the deal as he explained the impact Highlight Games will have on the company.
“Our partnership with Highlight Games represents another important step in our mission to provide top-tier entertainment experiences to all of our audiences,” Reutter said.
“The addition of virtual sports to our proprietary platform not only diversifies our portfolio but also underscores our commitment to offering secure, innovative and engaging gaming and betting experiences to our customers.”
The CEO continued, outlining how ComeOn Group aims to improve its offerings and remain ahead of the curve.
He added: “We have set out to grow our sports business and we are securing our strategy by expanding our portfolio with dynamic and bespoke products so that we can keep on offering the best sportsbook experience for our players while keeping one step ahead of the competition.”
Highlight Games CEO Steven Holmes echoed a similar sentiment, insisting that the supplier can provide a “new dimension” to ComeOn Group’s portfolio.
Holmes remarked: “Highlight Games’ exclusive video virtual products which feature genuine archive footage from the world’s greatest sporting leagues bring a new dimension of best-in-class product to ComeOn’s virtual sports offering, and I’m delighted to be announcing this new phase of our partnership.
“Our range of exclusive rights deals with some of the most recognisable brands in sport is Highlight’s USP [unique selling point] and it’s great to get more of our exclusive content out to the market with ComeOn Group.”
This partnership marks the second notable ComeOn Group update this month, following the firm’s announcement of its new predictor game, Millen, on 1 July, where players can win up to SEK1m (£75,000) by making nine correct selections across multiple games.