Strategy

ComeOn eyes move into US

CEO Lahcene Merzoug says Cherry’s B2C arm is “looking at the US” following affiliate acquisition of BetNJ.com

Cherry is planning to launch its B2C arm, ComeOn, into the US market, CEO Gunnar Lind said this week. Speaking to analysts after the firm’s Q3 results, Lind said: “North America and Europe and more regulated markets are coming and we will see quite big synergies in how we are working. “If we look at…

Cherry | ComeOn | North America | Strategy

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