Sports betting

ComeOn extends sportsbook deal with SBTech

Cherry brand will have been powered by SBTech for a decade after signing a fifth contract renewal

ComeOn, the B2C arm of Swedish gambling operator Cherry, has today signed a multi-year extension to its partnership with sportsbook supplier SBTech. The new deal marks the fifth renewal between ComeOn and SBTech since the partnership first started back in 2009. As part of the agreement, the provider will continue to power Swedish gaming brands…

Cherry | ComeOn | Lahcene Merzoug | SBTech | Sports betting