ComeOn extends sportsbook deal with SBTech
Cherry brand will have been powered by SBTech for a decade after signing a fifth contract renewal
ComeOn, the B2C arm of Swedish gambling operator Cherry, has today signed a multi-year extension to its partnership with sportsbook supplier SBTech.
The new deal marks the fifth renewal between ComeOn and SBTech since the partnership first started back in 2009.
As part of the agreement, the provider will continue to power Swedish gaming brands including Snabbare and Hajper.
ComeOn CEO Lahcene Merzoug
ComeOn CEO Lahcene Merzoug said: “At ComeOn we always strive to give our players an awesome experience.
“With many successful brands across different markets we are committed to offer the best products to our players.
“We are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find new great opportunities,” he added.
SBTech supplies ComeOn with sports betting solutions for live betting, live streaming, horseracing, greyhounds, IMG tennis data and streaming, live scores, live match tracker and live statistics.
SBTech CEO Richard Carter said: “Our decade-long relationship with ComeOn continues to go from strength-to-strength.
“Our innovative technology and new features enable it to power new brands, broaden its footprint into new markets and offer its customers the ultimate, personalised sports betting experience.”
ComeOn hired former NetEnt director Hampus Eriksson as its new CPO in March.