Colossus Bets signs up former England striker Michael Owen
Former England striker Owen to serve as brand ambassador for new sports pool provider
Colossus Bets has signed up former England striker Michael Owen as a brand ambassador for the operator’s range of sports pool bets.
The UK-based sports betting company launched its sports pool concept – dubbed the ‘world’s biggest sports bet’ – in July this year, prior to the start of the 2013/14 football season.
Colossus Bets CEO Bernard Marantelli championed the ex-England striker’s appointment. “Michael Owen was a star for England, and he will be a star for Colossus Bets as our ambassador,” he added.
The £10 million Colossus sees customers attempt to correctly guess the scores of seven pre-determined football fixtures, winning themselves an initial sum of £5m.
Successful bettors are the entered into a bonus round where they can win a further £5m by correctly guessing the outcome of one more fixture.
Michael Owen’s role will see him provide his picks and advice on the operator’s website, while also playing the football pool himself.
“Once I saw the Colossus Bets concept, I had little hesitation in getting involved “ this is one of the most innovative and exciting betting ventures I have seen,” Owen said.