Codere scores Mexican football sponsorship
Spanish operator partners with Liga MX outfit Monterrey Rayados in four-year shirt deal
Codere has signed a front-of-shirt sponsorship agreement with Mexican top-tier football club Monterrey Rayados.
The four-year deal will come into action from July 2021 and run until 2025, with the Liga MX side sporting Codere branding on its kit and in-stadia.
The partnership marks the Spanish operator’s second football club sponsorship agreement. The Madrid-based firm has been the official betting partner of European giants Real Madrid since 2016.
Codere highlighted the importance of the Mexican market in tandem with its latest sponsorship venture, with 22% of the group’s 2019 revenue being derived from the Latam nation.
Alberto Telias, Codere marketing director, said: “The agreement with Rayados de Monterrey is an extremely exciting project. We believe that we have common brand values, which we want to exploit together.
“Partnering with such a successful and important team as Rayados, after a period of pandemic with great impact on the game, is the confirmation of the strong proposal that Codere has for Mexican players,” he added.