Codere launches international marketing campaign ahead of new football season

Operator unveils new “Football is uncomplicated, like Codere” slogan in combination with creative agency Shackleton

Codere has launched its first international marketing campaign developed in tandem with newly appointed ad agency Shackleton. The marketing push, dubbed “Football is uncomplicated, like Codere”, will be broadcast to sports bettors in Spain and Mexico ahead of the 2020-21 football season. According to Codere, the ad sequence will develop a new brand positioning to…

Codere | Marketing | Mexico | Spain | Sports betting | TV advertising