Sports betting

Cheltenham marketing war kicks off in earnest

Bookies begin to wheel out generous special offers ahead of next week’s four-day horseracing festival

BetVictor and Sky Bet are among the first operators to launch Cheltenham promotions as the gambling sector gears up for another customer acquisition and retention war during the Festival. BetVictor’s headline offer rewards new sign ups with a £2 free bet on every race of the four-day event, provided they place an initial £10 bet…

Cheltenham | Cheltenham Festival | Sports betting