Champions League holders Chelsea onboard Parimatch Tech as official partner
Cyprus-headquartered betting and technology firm to collaborate on “mutual branding opportunities” in new three-year deal
Parimatch Tech has agreed a three-year official partnership with UEFA Champions League winners Chelsea.
The agreement will see Parimatch capitalise on branding opportunities across the club’s digital, social, and logistical assets.
Parimatch co-CEO Roman Syrotian called the partnership a “great thrill and responsibility” as the Blues prepare to kickstart their 2021-22 season at home to Crystal Palace on Saturday.
“Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring,” Syrotian explained.
“As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe,” he added.
The deal is Parimatch’s first following its strategic shift to a product-focused, technology-led business.
Last month, the company said the rebranding was the latest step in its “long-term technological transformation” as it looks to expand its global reach.
As part of this realignment, Parimatch will continue to promote its B2C flagship Parimatch brand globally, while its Parimatch Tech B2B division will offer technology and marketing solutions to the rest of the igaming industry.
Parimatch Tech will focus on international markets both inside and outside of the firm’s CIS heartlands.
These markets include Ukraine, Cyprus, the UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya and Nigeria, as well as other markets throughout Asia, Europe, Oceania and Africa.
The company has previously concluded partnership agreements with football clubs including Juventus, Leicester City, and Everton and also works with several sports federations.