Casumo unveils brand refresh following latest addition to C-suite

Casumo has unveiled a brand refresh which the online operator claims is a “vibrant testament to [its] relentless pursuit of creativity and distinction”.

The group has replaced its playful cursive styling with blue and black colours for a new, bolder corporate identity.

The launch of the refreshed brand comes less than a year after the group’s chief marketing officer (CMO), Nikola Jellačić, said there was a need to “reposition and redefine our brand going forward”.

Jellačić, who previously worked at Superbet and Google, moved to Casumo in June 2023.

Casumo CEO Francesco Postiglione’s has built a new-look C-suite since he was appointed CEO in March 2023.

Former Napoleon Sports & Casino CEO Tim De Borle joined as COO in the April, with ex-William Hill head Janice Duncan onboarding as CFO in June.

Former Playtech exec Cristina Turbatu was also added to the top team as chief technology officer in June.

The C-suite was further bolstered in February this year with the arrival of Kerry Swainson as chief compliance officer from Casimba Gaming.

Swainson had served as COO at the supplier, with the exec also counting spells with Lottoland, Ladbrokes Coral and William Hill during her career.

Touching on the updated look for Casumo, Jellačić said: “As the CMO of Casumo, I’m bursting with excitement to share the essence behind our rebranding.

“It’s all about bringing a fresh wave of vitality and dynamism into our brand, making Casumo truly resonate with you, our valued community.

“This is not just a change; it’s a bold statement of our uniqueness and commitment to stand out. Get ready for a Casumo that’s more engaging, vibrant and memorable than ever,” he added.